WKCR:

Most of you receiving this email live east of the Mississippi River in the United States. Some of you might think these are the call letters of a new radio station!

Nope.

It stands for, "With Knowledge Comes Responsibility." Now that you understand more about the damaging effects of vertebral subluxations and the necessity of regular chiropractic care, you have a duty to tell others. We all want a community of people to have the opportunity to function at their best and expressing their optimum potential in all aspects of their LIFE.

Most of you see family, friend, coworkers, etc. regularly. Discuss how their lives can improve when vertebral subluxations are corrected on a regular basis. If they live near the office, let me know what I can do to support you to better communicate with them. If they live out of state, let me know where they live and I'll do my best to find a chiropractor for them.

And if you happen to live west of the Mississippi, where radio station call letter are different, how about using "KPNR" or "Knowledge Produces New Responsibilities."